GAB Health Insurance Launches New Identity on 5th Anniversary

Daftar Isi

A New Era of Innovation and Customer-Centered Healthcare

GAB Health Insurance has marked a significant milestone in its corporate journey by celebrating its fifth anniversary and unveiling a refreshed, future-focused corporate identity. The event, held in Accra, brought together senior regulators, industry leaders, corporate partners, and stakeholders from across the healthcare ecosystem. It highlighted the company’s transformation from a young private health insurance scheme into a key player shaping the future of healthcare in Ghana.

The ceremony emphasized GAB Health Insurance’s commitment to innovation, customer-centered services, and digital transformation. The new brand identity is not just a rebranding effort but a strategic repositioning that aligns the company with emerging healthcare trends, evolving customer expectations, and the national goal of achieving universal health coverage.

A Five-Year Journey of Growth and Impact

At the start of the event, GAB Health Insurance’s Managing Director, Joseph Abenney-Yeboah, reflected on the company’s founding mission: to provide transparent, reliable, and member-focused private health insurance supported by strong corporate governance and financial integrity.

Over the past five years, GAB has expanded its reach through innovative corporate health insurance solutions, enrolled more than 22,000 lives, and established one of the most extensive provider networks in the private health insurance sector. The company has paid over GH₵170 million in claims, maintaining one of the highest settlement ratios in the industry—a testament to its reliability and client satisfaction.

GAB has also invested heavily in digital infrastructure, including telemedicine platforms and modern customer experience tools. These efforts reinforce the company’s commitment to delivering responsive and accessible healthcare. Technology was a central theme throughout the celebration, reflecting the company's ongoing focus on digital advancement.

Strategic Evolution and Brand Reimagining

The rebranding, described by management as “a strategic evolution,” aims to unify GAB’s public image, eliminate market confusion, and deliver a stronger, clearer brand presence. Leaders emphasized that the new identity reflects resilience, trust, and readiness for the future. It highlights GAB’s ambitions in digital healthcare, preventive care, wellness, and streamlined customer engagement.

The refreshed identity also positions the company to build deeper partnerships with providers, brokers, and corporate institutions. The Board, represented by Mrs. Doris Atafuah, commended the dedication of staff and leadership, who have driven the organization into a new era. She described the rebrand as a renewed commitment to “innovation, stronger systems, and compassionate, data-driven health insurance delivery.”

Regulatory Support and Industry Collaboration

Delivering an address on behalf of the Director General of the National Health Insurance Authority (NHIA), the representative highlighted GAB’s strong record of regulatory compliance, customer protection, and service excellence—qualities at the core of the Authority’s mandate. He emphasized that the theme “Five Years of Impact: Shaping Tomorrow’s Healthcare” aligns with the national goal of universal health coverage and the need for a sustainable, digitally driven health financing architecture.

The NHIA pledged continued support and reaffirmed its commitment to fostering a transparent, competitive, and people-centered private health insurance ecosystem.

The Private Health Insurance Association of Ghana, representing 17 licensed schemes covering nearly 500,000 lives, praised GAB’s growth, innovation, and contribution to industry credibility. The association reiterated its commitment to collaboration instead of competition, stressing that with over 33 million residents in Ghana, private health insurers must work together to expand access to essential healthcare.

Embracing Digital Transformation

One of the most anticipated highlights of the ceremony was the unveiling of GAB’s new AI-powered virtual assistant, Ohenewa. Designed to enhance customer service, simplify inquiries, and reduce pressure on the 24/7 call center, the AI assistant marks the beginning of a phased roll-out of intelligent digital tools aimed at delivering convenience, faster turnaround times, and improved transparency for members.

As GAB Health Insurance enters its next decade, the leadership reaffirmed its focus on digital transformation, preventive care, customer engagement, and stronger partnerships across the healthcare value chain. The company’s renewed brand identity serves as both a symbol of its remarkable first five years and a bold statement of its readiness to drive innovation, strengthen industry standards, and contribute meaningfully to Ghana’s healthcare future.

Looking Ahead

With technology, customer experience, and collaboration at the core of its strategy, GAB Health Insurance positions itself as a key player shaping tomorrow’s healthcare—today. In a heartfelt thank you, GAB’s Claims Manager, Yvonne, expressed deep appreciation to regulators, corporate clients, providers, insurance brokers, shareholder banks, the media, and industry partners whose support has anchored GAB’s success. She also applauded staff for their professionalism and unwavering commitment.

Event organizers, brand partners, and creative teams were recognized for their contributions to the successful ceremony.